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Privacy Policy

1. Overview

LatRent cares about your privacy.
This Privacy Policy is designed to help you obtain information about our privacy practices and to help you understand your privacy choices when you use our sites and services. Our aim is to protect and process your personal data with equal care in a manner lawful and transparent (You: as a customer, possible future customer, website visitor or other natural person in contact with us). Contact details can be found below at the end of this Policy.

2. Definitions

Personal data: Any information relating to an identified or identifiable natural person (data subject); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person. Personal data may directly or indirectly identify you.
Processing: Any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.
Controller: The natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data; where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law. LatRent is the controller as regards personal data.
Processor: A natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.

3. What Personal Data We Collect and Process?

The types of personal data we typically collect and process include
Register / Become a LatRent member (Name, Surname, email)
Make an online reservation (Name, Surname, email, address, phone number)
Subscribe to LatRent Newsletter / Email alerts (Name, Surname, email)
Participate in a survey, contest, or sweepstakes (Name, Surname, email)
Contact LatRent (Name, phone number, email) 
Use our online services (Name, Surname, email)
Make a booking enquiry online (Name, Surname, email)

Visiting Information: We trace certain information on the basis of your visit of our site and store certain types of information whenever you interact with us when using our channels: our internet websites, our apps for smartphone, etc. For example, we use “cookies” and we obtain certain types of information when your web browser accesses
We do not collect nor use sensitive personal data relating to religious, political or philosophical beliefs, sexual orientation, ethnicity or health.

4. Why We Use Your Personal Data?

In principle, we will use your personal data
• Register you as a LatRent member and provide you with a LatRent ID
• Process your car rental and all associated services: Get a quote / make an on-line booking / modify or cancel existing reservation / manage your invoices…)
• Send email notifications for special promotions should you wish so
• Contact you by email about a booking you did not complete on the LatRent website
• Send you a summary about a booking enquiry if you agree to provide your email address
• Manage your loyalty program
• Respond to your questions or suggestions
• Improve the quality of your visit to our site
• Send you our Newsletter should you wish so
• Manage your participation to a different contest
• Contact you in order to participate in customer surveys in order to improve our services

5. Our partners and links to other websites

There are also several places throughout our Website that may link you to other websites that do not operate under LatRent information privacy practices. When you click through to these web sites, LatRent websites information privacy practices no longer apply. We recommend that you examine the privacy statements for all third party websites to understand their procedures for collecting, using, and disclosing your information.

6. How Long We Keep Your Personal Data?

We do not keep your personal data any longer than it is necessary for the purposes for which it was collected.
Customer and supplier data is kept during the term of the contract, and for the period legally required thereafter.
In certain instances we may be obliged by a competent authority or due to an ongoing litigation to keep certain data longer than described above. In this case we will only keep the data as long as strictly required for the authority respectively for the litigation.

7. With Whom Do We Share Your Personal Data?

We don’t share your personal data with anyone.
In some cases we are obliged by law to share your data with external parties, to whom we are legally obliged to transfer personal data. These authorities are, but not limited to, tax authorities, the police, courts, arbitration/mediation bodies as well as lawyers.
We may also transfer personal data to trusted third parties. These third parties include internet service providers, cloud services or financial institutions. We do not transfer your personal data to third parties for secondary use or unrelated purposes. All third party service providers involved in the management of LatRent business have been engaged under a binding confidentiality agreement with LatRent.

8. Your Security Matters

As LatRent , we are committed to taking all reasonable and appropriate measures to safeguard the personal data that we hold from loss, misuse or unauthorized access.

For this purpose, we have a security governance framework and authorize access to personal information only for those employees who require it to fulfil their job responsibilities.

9. Your Rights About Your Personal Data

You have the right to access your personal data. If you ask us, we will provide you a description of the personal data held by us, the reason we collect your data, the external parties to whom the data is transferred and the reasons for any automated processing of your data.
You have right to rectify your personal data. If you think that your data are inaccurate (or incomplete), you can ask us to rectify them.
You have right to erase your personal data. If you suspect that we are unlawfully processing your data, you can ask for it to be deleted.
You have right to restrict or to object to the use of your personal data.
You have right to move your personal data in scope of data portability.

10. Contact

Please contact us via following channels to send us any question on your personal data and privacy, to exercise your above rights and/or to stop receiving our personalized offers.
Tel: +371 24554455
Postal Address: Purvciema iela 57-11, Rīga, LV-1035
We are committed to protecting your privacy. Please do not hesitate to contact us if you have further questions.